Today, more than one-fifth of the world’s population are Muslim. Of the world’s 7.4 billion people, 1.6 billion are followers of Islam, and many live in areas of rapid economic growth, such as Asia and the Middle East. This has increased investment and increased consumer spending, which has exceeded the global average. With the growth of the Islamic economy in the countries in Asia and the Middle East, many countries – whether Muslim or non-Muslim – have sought to attract Muslim travelers from these destinations.
According to MasterCard and Crescent rankings, more than 230 million Muslim tourists are expected to start their journey inside and outside the country by 2026, when Muslim travelers will inject $ 300 billion into the global economy. Therefore, the main factor in the study of halal tourism can be the reason for population growth, middle class growth and young population growth in Muslim countries on the one hand, and the rapid pace of technological innovation, increasing enthusiasm for social activities and changing the population of travelers around the world on the other hand.
Also, travel, on one hand increases the availability of Muslim-friendly travel services and facilities, while, on the other hand, has increased the desire to travel in these areas, which has dramatically changed the Muslim travel market in recent years. This is considered as a growing potential in a geographical area that they are based on Islamic religion and culture.